Circular Movement leads circularity and launches initiatives at the Summit Agenda SP+Verde

By Arlene Carvalho, Circular Movement

Circular Movement reaffirms its leadership in the Circular Economy agenda in Latin America by taking a prominent role at the Summit Agenda SP+Verde — the largest international pre-COP30 event, promoted by the Government of the State of São Paulo, the São Paulo City Hall, and the University of São Paulo (USP).

On November 4 and 5, Villa-Lobos Park, located in the western zone of São Paulo, will become the meeting point for top public, business, and academic leaders, in a major stage for dialogue on sustainability, innovation, and ecological transition—and, of course, Circular Economy.

As the official curator of the Circular Economy track and co-organizer of the Circularity Hub, in partnership with the São Paulo State Secretariat for Environment, Infrastructure, and Logistics (Semil) and sponsored by Solví and Loga, Circular Movement brings to the event its systemic and collaborative vision, connecting initiatives, experts, and companies that are transforming the way we produce and consume.

Celebrating its five-year anniversary, the Movement also presents two initiatives that mark a new chapter in its journey: Japan Immersion – Circular Experience 2026, an international mission for learning and innovation, and the Circular Certification, a pioneering initiative open to companies and institutions committed to turning discourse into practice and strengthening the culture of circularity in Brazil.

Vinícius Saraceni, General Director of Circular Movement, explains why the event represents a landmark for circularity in Brazil.

“The Summit Agenda SP+Verde is the largest pre-COP30 event—a major milestone connecting circularity, sustainability, innovation, and collaboration. Hosting it at Villa-Lobos Park, a space that symbolizes the transformation of a former landfill into a green area, truly embodies the spirit of the circular economy: regenerating, recreating, and transforming,” he states.

When asked about the Circularity Hub within the Summit Agenda SP+Verde, Saraceni highlights that it will be a territory for experimentation and meaningful learning, where the public is invited to experience circularity in practice.

“In the Circular Economy, no one acts alone. The Hub is that meeting point for all agents promoting circularity who wish to expand their impact, understanding how collaboration amplifies good ideas and turns practice into real impact,” he explains.

The director also points out that the Hub reflects one of Circular Movement’s core principles: the ‘hands-on’ approach, which aims to transform information into knowledge through practice and collaboration, consolidating circularity as a collective and ongoing construction.

“Meaningful learning happens through doing. Action is fundamental. Creating spaces to get hands-on, collaboratively, is what makes circularity possible,” adds the director.

Semil also co-organizes the Circularity Hub, and according to Natália Resende, head of the Secretariat, initiatives like this demonstrate how collaboration, innovation, and public policy can move forward in an integrated way toward a more sustainable cycle—ensuring that circularity goes beyond ideas and becomes part of everyday life.

“The Circularity Hub at the Summit Agenda SP+Verde connects people and initiatives that make the circular economy happen in practice. It’s through this dialogue that we turn ideas into policies and concrete actions,” she comments.

You are invited to experience everything the Summit Agenda SP+Verde and the Circularity Hub have to offer! Get your free ticket on Sympla and check out the full program on the event’s official website.

Japan Immersion and Circular Certification: Innovation and Practice in Circular Economy

Regarding the Circular Certification, which will be launched during the Summit, Saraceni explains that it is an open and pioneering initiative in Brazil, created to recognize organizations that turn discourse into practice and strengthen the culture of the Circular Economy.

“The program assesses the maturity level of companies and encourages the advancement of effective circular practices aligned with the principles of regeneration, inclusion, and innovation,” details the director of Circular Movement.

With an exclusive methodology developed by Circular Movement under the technical leadership of Prof. Dr. Flávio de Miranda Ribeiro and in partnership with leading institutions, the new certification will offer a comprehensive diagnosis of circular maturity and guidelines for continuous progress.

“The certification is designed to recognize achievements, identify pathways, and guide companies and organizations on how to become increasingly circular — offering an X-ray of their circular maturity level and outlining directions for ongoing development,” adds Prof. Dr. Flávio de Miranda Ribeiro.

The launch marks the beginning of the pilot certification group, with registration open to strategic partners, while the full operation is scheduled for the first half of 2026. All details will be unveiled firsthand during the Summit Agenda SP+Verde.

Meanwhile, the Japan Immersion – Circular Experience 2026, carried out in partnership with AOTS (The Association for Overseas Technical Cooperation and Sustainable Partnerships), will be Circular Movement’s first international experience, taking executives on a journey of learning and connections around innovation and circularity.

“It is an initiative inspired by the Japanese concept of mottainai, which values making the most of everything. A select group of professionals will travel to Japan for technical visits, cultural exchanges, transformative experiences, and lessons in civility, management, and regeneration,” he concludes.

Ana Bertelli, specialist in Circular Business Models and coordinator of the Japan Immersion in Brazil, emphasizes that Japan is one of the world’s strongest references in circularity—both for the breadth of sectors where circularity is already a reality and for the scale of their transformation.

“Experiencing Japan and understanding the level of transformation they have already achieved using the principles of circularity is truly impressive—it opens our minds in a profound way. It’s a unique and invaluable experience for any leader,” she explains.

The program includes pre-, during-, and post-trip stages, ensuring that learning translates into practical and lasting action. The immersion will take place in May 2026.

Through its participation in the Summit Agenda SP+Verde, co-organization of the Circularity Hub, and the launches of the Japan Immersion and the Circular Certification, Circular Movement invites everyone to experience, experiment, and be inspired by the practice of circular economy—promoting a culture of innovation, collaboration, and regeneration, and contributing to building a more resilient future for all.

*This text was automatically translated with the help of artificial intelligence and reviewed. Still, there may be slight differences compared to the original version in Portuguese.

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Participate in the Circularity Hub, learn about the Japan Immersion – Circular Experience 2026, and the Circular Certification.

Summit Agenda SP+Verde
Date: November 4–5, 2025
Location: Villa-Lobos Park, São Paulo – SP
Free tickets: Sympla
Full program and information: Official event website