This month, the Circularity Leader explores how data, traceability, and technology underpin the scaling of the Circular Economy with transparency and real impact.

There is no Circular Economy without a Data Economy

Regenerating is connected to major paradigm shifts related to human presence and action on the planet.

Circular Economy: a fundamental path to regeneration

Around the world, the Circular Economy continues to be at the center of major discussions and events.

Check out the Circular Economy agenda for 2026

Vinicius Saraceni, CEO of the Circular Movement, talks about the milestones of 2025 and expectations for 2026.

2025: the year we transformed the history of the Circular Economy

A partnership articulated by Movimento Circular brought together Dow and Valgroup with Catarina Café e Amor to develop and adopt O1NE packaging.

O1NE packaging gains prominence in Brazilian awards

Ana Bertelli brings a reflection on what we know, what we do, and the gap between the two; and how Circularity in Japan can be the bridge we are looking for.

Between knowing and doing: how japanese circularity can guide us?

Consumers should rethink consumption habits and prioritize more sustainable alternatives

Tips for a circular and waste-free Christmas

Carried out in partnership with Circular Movement, the Magalu initiative combined teacher training, community mobilization and reverse logistics to expand the proper disposal of electronics.

Magalu’s Electronic Drive sends 87 tons of waste for recycling in São Paulo

In the article from the Circularity Leader series, the president of ABTT highlights what is essential to direct each textile waste stream to its best possible use.

Technological pathways for textile recycling

Climate events that leave unrecoverable traces are a call to the Circular Economy

What can rain teach us about Circularity?

Discover how Reciclus is leading the transition to a circular economy and how you can contribute to responsible disposal.

Circular Economy: What do you do with burnt-out light bulbs?

Research from Abrasel/Sebrae reveals that 48% of small establishments adopt waste reduction, sustainable management, and food reuse.

Small bars and restaurants adopt Circular Economy practices in Brazil

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<p><strong>The Circularity Leader examines how data and traceability transform the Circular Economy into a measurable, reliable, and scalable model.</strong></p>

<h2>When data and traceability become the foundation of circularity</h2>

<p><strong>Prof. Dr. Edson Grandisoli, ambassador of Circular Movement, explains how regeneration repositions purpose, processes, and interdependence at the heart of circularity.</strong></p>

<h2>What is the role of regeneration in the Circular Economy?</h2>

<p><strong>Conferences, trade fairs, and international gatherings place circularity at the heart of sustainability, innovation, and public policy agendas.</strong></p>

<h2>2026: a key year for the Circular Economy worldwide</h2>

<p><strong>A deep dive into the values, methods, and innovations that turned the country into one of the leading large-scale circularity models; and what Brazil can learn from it.</strong></p>

<h2>What can Japan teach us about circularity?</h2>

<p><strong>The first coffee packaging designed for recycling in Brazil, O1NE was developed through a partnership led by Movimento Circular, bringing together Dow and Valgroup with Catarina Café e Amor to create and adopt the solution.</strong></p>

<h2>O1NE packaging stands out in Brazilian awards</h2>

<p><strong>In the Leader of Circularity series, Paulo Teixeira from Abiplast explains how Recircula Brasil brings together the productive sector, government, and society to promote a transparent model of development.</strong></p>

<h2>Japan Immersion: a journey into circularity</h2>

<p><strong>On the eve of COP30, the Circular Movement launches the Circular Certification: a pioneering initiative that recognizes companies on their journey toward circularity, innovation, and positive impact.</strong></p>

<h2>Circular companies receive unprecedented recognition in Latin America</h2>

<p><strong>Updated data, a new design, more content, and now a certificate that makes you a Circular Economy Multiplying Person! What’s good hasn’t changed: the course is still free.</strong></p>

<h2>Introduction to Circular Economy course has a new look at Circular Academy</h2>

Online course, totally free and with certificate!

Want to know more about circular economy?

<p>Muti is the mascot of the Circular Movement. He personifies the movement, carrying its attributes. The name itself comes from its ability to change and renew itself all the time. Muti is a nickname for 'Mutant'. This curious, direct, adventurous, and provocative being explores galaxies, systems, and constellations in search of planets full of life and potential. Upon arriving here on Earth, it brought us his <strong>MUTI-IDEAS</strong>, so that we too can get our hands dirty and build, together, through education, a way of living that only brings and leaves good things. Avoiding waste and turning trash into a new resource is essential and <strong>VERY MUTI COOL</strong>!</p>


All that is good lasts a long time and in the end it can still become something new.

Was it rubbish? What if it turned into something else?

In addition to being economical, it is sustainable. It means less garbage in the landfill.

What if we assume that used stuff is good?

Upgrading is only good for those who sell things. Be rebellious.

What if we ignore the upgrade craze?

Fixing is smart. Things last longer and the money stays in your pocket.

What if we fix it instead of throwing it away?

Use your imagination to transform what is commonplace into something new.


What if we customize it before we get bored and get rid of it?

 What if you're a genius at fixing things?

<p>The Circular Movement is a multi-sectoral initiative that brings together people and organizations committed to spread the concept of the <strong>Circular Economy</strong>. We seek to guide how to make the transition from a linear to a circular economy. Our tools are education and culture, encouraging the <strong>sustainable development</strong> of new processes, products and attitudes to live in a society without garbage. Let's create together a world without waste!</p>

Muti montando num copo de plástico de fazendo o sinal da paz

Stay up to date on the news of the Circular Movement, useful content and practical tips on how to build a world without trash!

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The Circular Economy stimulates changes throughout the extraction, production, consumption, and disposal chain, aiming to enhance the natural resources already in circulation, support the regeneration of ecosystems, reduce waste generation, and create socioeconomic development opportunities.

In this way, the Circular Economy, directly or indirectly, contributes to achieving the targets of the 17 United Nations Sustainable Development Goals.

Objetivos de desenvolvimento sustentável

The Circular Economy contributes to achieving the targets associated with the Sustainable Development Goals.

The Circular Movement and the Sustainable Development Goals (SDGs)

<p>At home, at school, on the street, at work... circular economy can be everywhere and needs all of us. Come learn about it with our materials!</p>

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<p>The Circular Economy has inspired many initiatives around the globe. See some of them on our map. Do you also have a circular initiative? Put it on the map!</p>

Initiatives Map

<p>More than an alternative, the Circular Economy is a sustainable and good path for businesses, people and the planet. Come be part of building a world without waste!</p>

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<p>The Circular Movement is a multisectoral initiative that brings together people and organizations committed to disseminating the concepts of the Circular Economy.</p>

<p>At home, at school, on the street, at work… The Circular Economy can be everywhere and needs all of us. Come learn about it with our free materials!</p>

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<p>More than an alternative, the Circular Economy is a sustainable and good path for companies, people and the planet. Come be part of building a world without waste!</p>

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<figure class="image image_resized" style="width:28.17%;"><img src="https://storage.googleapis.com/movimento_circular/strapi-v4/reciclus_1_1_213a6c2d5b/reciclus_1_1_213a6c2d5b.png" alt="Reciclus" srcset="https://storage.googleapis.com/movimento_circular/strapi-v4/thumbnail_reciclus_1_1_213a6c2d5b/thumbnail_reciclus_1_1_213a6c2d5b.png 154w," sizes="100vw"></figure><p>Since 2017, Reciclus – Brazilian Association for the Management of Reverse Logistics of Lighting Products – has played the role of managing entity for the reverse logistics of lamps containing mercury in Brazil. The organization operates safe collection, transportation and appropriate disposal in partnership with approved recyclers. Since the beginning of its operations, more than 37.4 million fluorescent lamps have been collected in more than 3,800 collection points made available by Reciclus.</p><p><br><strong>Segment</strong><br>Non-profit association.</p><p><br><strong>Circularity initiatives</strong><br>In addition to collecting fluorescent lamps (with mercury) and environmentally correct disposal, Reciclus is committed to building Environmental Education. Its efforts focus on the production and dissemination of knowledge, especially for children and young people through the Reciclus Educa Program, which offers free educational materials. In addition, Reciclus also offers a teacher training guide to support them in building their practices and assessments in the classroom.</p><p><br><strong>Find out more about Reciclus</strong><br><a href="https://www.linkedin.com/company/reciclusoficial/">Linkedin</a><br><a href="https://www.instagram.com/reciclus.oficial/">Instagram</a><br><a href="mailto:reciclus@reciclus.org.br">reciclus@reciclus.org.br</a></p>