A partnership articulated by Movimento Circular brought together Dow and Valgroup with Catarina Café e Amor to develop and adopt O1NE packaging.

First coffee packaging designed for recycling in Brazil gains prominence in national awards

Ana Bertelli brings a reflection on what we know, what we do, and the gap between the two; and how Circularity in Japan can be the bridge we are looking for.

Between knowing and doing: how japanese circularity can guide us?

Consumers should rethink consumption habits and prioritize more sustainable alternatives

Tips for a circular and waste-free Christmas

Carried out in partnership with Circular Movement, the Magalu initiative combined teacher training, community mobilization and reverse logistics to expand the proper disposal of electronics.

Magalu’s Electronic Drive sends 87 tons of waste for recycling in São Paulo

In the article from the Circularity Leader series, the president of ABTT highlights what is essential to direct each textile waste stream to its best possible use.

Technological pathways for textile recycling

At the first climate conference ever held in Brazil, the initiative consolidates its presence, expands connections, and shares insights directly from the Amazon territory.

Circular Movement participates in COP30 and strengthens the Circular Economy agenda in Brazil

In May 2026, Brazilian leaders and executives will embark on a journey to Japan to learn about Circular Economy from those who have made it a philosophy of life.

Circular Movement launches Japan Immersion

The initiative is part of the Brazilian delegation at the UN conference, bringing the circular economy agenda to the center of global discussions.

The Circular Movement joins COP30 in Brazil

The launch of the Japan Immersion 2026 and the first International Circular Certification marked Circular Movement’s initiatives at the event.

Hub of Circularity promotes dialogues for the future at the Summit Agenda SP+Verde

Climate events that leave unrecoverable traces are a call to the Circular Economy

What can rain teach us about Circularity?

Discover how Reciclus is leading the transition to a circular economy and how you can contribute to responsible disposal.

Circular Economy: What do you do with burnt-out light bulbs?

Research from Abrasel/Sebrae reveals that 48% of small establishments adopt waste reduction, sustainable management, and food reuse.

Small bars and restaurants adopt Circular Economy practices in Brazil

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<p><strong>Rethinking gifts, packaging, and habits can turn Christmas into a lighter, more sustainable, and truly circular celebration.</strong></p>

<h2>A new meaning for Christmas: less waste, more awareness</h2>

<p><strong>A deep dive into the values, methods, and innovations that turned the country into one of the leading large-scale circularity models; and what Brazil can learn from it.</strong></p>

<h2>What can Japan teach us about circularity?</h2>

<p><strong>The first coffee packaging designed for recycling in Brazil, O1NE was developed through a partnership led by Movimento Circular, bringing together Dow and Valgroup with Catarina Café e Amor to create and adopt the solution.</strong></p>

<h2>O1NE packaging stands out in Brazilian awards</h2>

<p><strong>Carried out in partnership with the Circular Movement, the initiative combined teacher training, community engagement, and reverse logistics to strengthen circular economy practices in schools across the North Zone of São Paulo.</strong></p>

Equipe da Escola de Educação Especial São Judas

<h2>Magalu’s Electronic Recycling Drive recycles 87 tons of waste</h2>

<p><strong>In the Leader of Circularity series, Paulo Teixeira from Abiplast explains how Recircula Brasil brings together the productive sector, government, and society to promote a transparent model of development.</strong></p>

<h2>Japan Immersion: a journey into circularity</h2>

<p><strong>On the eve of COP30, the Circular Movement launches the Circular Certification: a pioneering initiative that recognizes companies on their journey toward circularity, innovation, and positive impact.</strong></p>

<h2>Circular companies receive unprecedented recognition in Latin America</h2>

<p><strong>Updated data, a new design, more content, and now a certificate that makes you a Circular Economy Multiplying Person! What’s good hasn’t changed: the course is still free.</strong></p>

<h2>Introduction to Circular Economy course has a new look at Circular Academy</h2>

<p><strong>The first monomaterial coffee packaging designed for recycling in Brazil is the result of a partnership between Movimento Circular, Dow, Valgroup, and Catarina Café e Amor.</strong></p>

<h2>A coffee made to circulate: meet O1NE!</h2>

<p><strong>Access complete lesson plans with free content on Circular Economy to enrich your classroom with insights on sustainability</strong></p>

<h2>Transform your classroom with Circular Economy, toward a World Without Waste!</h2>

<p><strong>Join the team of partners already on the journey towards a world without waste</strong></p>

<h2>Join the Circular Movement and promote circularity</h2>

Online course, totally free and with certificate!

Want to know more about circular economy?

<p>Muti is the mascot of the Circular Movement. He personifies the movement, carrying its attributes. The name itself comes from its ability to change and renew itself all the time. Muti is a nickname for 'Mutant'. This curious, direct, adventurous, and provocative being explores galaxies, systems, and constellations in search of planets full of life and potential. Upon arriving here on Earth, it brought us his <strong>MUTI-IDEAS</strong>, so that we too can get our hands dirty and build, together, through education, a way of living that only brings and leaves good things. Avoiding waste and turning trash into a new resource is essential and <strong>VERY MUTI COOL</strong>!</p>


All that is good lasts a long time and in the end it can still become something new.

Was it rubbish? What if it turned into something else?

In addition to being economical, it is sustainable. It means less garbage in the landfill.

What if we assume that used stuff is good?

Upgrading is only good for those who sell things. Be rebellious.

What if we ignore the upgrade craze?

Fixing is smart. Things last longer and the money stays in your pocket.

What if we fix it instead of throwing it away?

Use your imagination to transform what is commonplace into something new.


What if we customize it before we get bored and get rid of it?

 What if you're a genius at fixing things?

<p>The Circular Movement is a multi-sectoral initiative that brings together people and organizations committed to spread the concept of the <strong>Circular Economy</strong>. We seek to guide how to make the transition from a linear to a circular economy. Our tools are education and culture, encouraging the <strong>sustainable development</strong> of new processes, products and attitudes to live in a society without garbage. Let's create together a world without waste!</p>

Muti montando num copo de plástico de fazendo o sinal da paz

Stay up to date on the news of the Circular Movement, useful content and practical tips on how to build a world without trash!

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The Circular Economy stimulates changes throughout the extraction, production, consumption, and disposal chain, aiming to enhance the natural resources already in circulation, support the regeneration of ecosystems, reduce waste generation, and create socioeconomic development opportunities.

In this way, the Circular Economy, directly or indirectly, contributes to achieving the targets of the 17 United Nations Sustainable Development Goals.

Objetivos de desenvolvimento sustentável

The Circular Economy contributes to achieving the targets associated with the Sustainable Development Goals.

The Circular Movement and the Sustainable Development Goals (SDGs)

<p>At home, at school, on the street, at work... circular economy can be everywhere and needs all of us. Come learn about it with our materials!</p>

Education

<p>The Circular Economy has inspired many initiatives around the globe. See some of them on our map. Do you also have a circular initiative? Put it on the map!</p>

Initiatives Map

<p>More than an alternative, the Circular Economy is a sustainable and good path for businesses, people and the planet. Come be part of building a world without waste!</p>

Join us

Who does it?

<p>The Circular Movement is a multisectoral initiative that brings together people and organizations committed to disseminating the concepts of the Circular Economy.</p>

<p>At home, at school, on the street, at work… The Circular Economy can be everywhere and needs all of us. Come learn about it with our free materials!</p>

Courses and content

<p>More than an alternative, the Circular Economy is a sustainable and good path for companies, people and the planet. Come be part of building a world without waste!</p>