Circular Challenge and World Without Waste Award united in Latin America

Circular Movement projects come together to recognize innovative ideas and integrate partners from Brazil, Argentina, Colombia and Mexico

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Circular Challenge Wold Without Waste Award

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Zero waste cities: reality or fiction?

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Muti in the cities

Let's build a garbage-free world!

We are a community of people and organizations committed to not letting anything become trash. Every resource can be reused or recycled!

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Circular Movement mascot (Muti) in profile carrying colored boards under his arm walking on the globe

About us

The Circular Movement is a multisectoral initiative, bringing together people and organizations, committed to contributing, through education and culture, with the transition from linear to circular economy. Our collective mission is to disseminate knowledge on circularity to more and more people and encourage the development of new processes, products and attitudes, for the construction of a world without waste. Let's create a new world together!

Duas cabeças do mascote do Movimento Circular (Muti) unidas frente a frente como numa intersecção entre conjuntos

Our Manifesto

Let's invent a garbage-free world!

Something turned into trash? What if we could turn something else around?

Everything that is good lasts a long time and, in the end, can turn into something else.

What if we take for granted that something used is good?

In addition to being cost-saving it is sustainable. It means less waste in the landfill.

What if we ignore the upgrade trend?

Upgrading is only good for those who sell things. Be rebellious.

What if we fix things instead of throwing them away?

Fixing is smart. Things last longer and the money stays in your pocket.

What if we customize before we get tired of something and get rid of it?

Use your imagination to turn what’s ordinary into something new.

What if you are a genius in the art of fixing things?

You will surely find out in practice.

Meet Muti!

Muti is the mascot of the Circular Movement. He personifies the movement, carrying its attributes. The name itself comes from its ability to change and renew itself all the time. Muti is a nickname for 'Mutant'.

This curious, direct, adventurous, and provocative being explores galaxies, systems, and constellations in search of planets full of life and potential. Upon arriving here on Earth, it brought us his MUTI-IDEAS, so that we too can get our hands dirty and build, together, through education, a way of living that only brings and leaves good things. Avoiding waste and turning trash into a new resource is essential and VERY MUTI COOL!

The Circular Movement mascot (Muti) mounted on a plastic cup on the floor making a V sign with his fingers
The Circular Movement mascot (Muti) sitting on a chair with a laptop on his lap

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United Nations (UN) logo with the phrase below: Sustainable Development Goals

The Circular Movement and the Sustainable Development Goals (SDGs)

The Circular Economy guarantees the achievement of several goals linked to the Sustainable Development Goals.

The optimization of the use of natural resources, through new ways of producing, consuming and disposing, proposed by the Circular Economy, contributes to the achievement of at least 12 of the 17 Sustainable Development Goals, defined by the United Nations (UN). We act directly on SDG 12, which proposes "ensuring sustainable production and consumption patterns" by 2030, but building a more circular economy still contributes to the fulfillment of SDGs 2, 3, 6, 7, 8, 9, 11, 12, 13, 14, 15 and 17.