Isabela Bonatto, ambassador of the Circular Movement, discusses how AI can drive a more resilient and circular economy.

Artificial Intelligence and Circular Economy: opportunities and risks

Ademir Brescansin, from Green Eletron, shows that the circular economy requires consistency, long-term vision, and ongoing dialogue.

From commitment to transformation: the Circular Economy demands persistent leadership

Discover real-life experiences of circularity, bioeconomy, and sustainability led by riverside communities in the heart of the forest.

Amazonian communities and circularity: new-ancestral ways of living with the forest

With over 90 tons collected in 4 years, Magalu’s reverse logistics program expands its goals and showcases the potential of Brazilian retail.

From consumption to consciousness: how can the Circular Economy transform e-waste recycling in Brazil?

Experts from the Circular Movement highlight key topics for the upcoming UN conference in November in Belém.

Education, the contribution of tropical countries, and inequalities set the tone for COP30

Why do we need to go beyond recycling? It's also essential to educate critical citizens who can question the current consumption model.

Circularity as a policy for the future: why we need to go beyond recycling?

Circular Movement, Dow, Valgroup, and Catarina Café e Amor join forces in a launch that blends technology and circular economy.

Brazil launches the country’s first monomaterial coffee packaging designed for recycling

Real-life cases illustrate the diversity and transformative potential of the Circular Economy.

Beyond recycling: examples of the diversity of actions in the Circular Economy

Check out the article by the ambassador and pedagogical coordinator of the Circular Movement, Prof. Dr. Edson Grandisoli.

Circular Economy and planetary boundaries

Climate events that leave unrecoverable traces are a call to the Circular Economy

What can rain teach us about Circularity?

Discover how Reciclus is leading the transition to a circular economy and how you can contribute to responsible disposal.

Circular Economy: What do you do with burnt-out light bulbs?

Research from Abrasel/Sebrae reveals that 48% of small establishments adopt waste reduction, sustainable management, and food reuse.

Small bars and restaurants adopt Circular Economy practices in Brazil

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In an exclusive article, Dr. Isabela Bonatto shows how technology can drive circularity while also creating risks.

<h2>AI and the Circular Economy under the spotlight</h2>

In another article from the “Circularity Leader” series, Ademir Brescansin, from Green Eletron, shows how consistency, long-term vision, and dialogue drive the circular economy.

Ademir Brescansin, gerente executivo da Green Eletron

<h2>Leading Circularity: the path of persistence and innovation</h2>

The first monomaterial coffee packaging designed for recycling in Brazil is the result of a partnership between Movimento Circular, Dow, Valgroup, and Catarina Café e Amor.

<h2>A coffee made to circulate: meet O1NE!</h2>

Access complete lesson plans with free content on Circular Economy to enrich your classroom with insights on sustainability

<h2>Transform your classroom with Circular Economy, toward a World Without Waste!</h2>

Join the team of partners already on the journey towards a world without waste

<h2>Join the Circular Movement and promote circularity</h2>

Dados atualizados, novo design, mais conteúdos e agora com certificado que te torna uma Pessoa Multiplicadora da Economia Circular! O que é bom não mudou, o curso continua gratuito

<h2>Introduction to Circular Economy course has a new look at Circular Academy</h2>

Online course, totally free and with certificate!

Want to know more about circular economy?

Muti is the mascot of the Circular Movement. He personifies the movement, carrying its attributes. The name itself comes from its ability to change and renew itself all the time. Muti is a nickname for 'Mutant'. This curious, direct, adventurous, and provocative being explores galaxies, systems, and constellations in search of planets full of life and potential. Upon arriving here on Earth, it brought us his MUTI-IDEAS, so that we too can get our hands dirty and build, together, through education, a way of living that only brings and leaves good things. Avoiding waste and turning trash into a new resource is essential and VERY MUTI COOL!


All that is good lasts a long time and in the end it can still become something new.

Was it rubbish? What if it turned into something else?

In addition to being economical, it is sustainable. It means less garbage in the landfill.

What if we assume that used stuff is good?

Upgrading is only good for those who sell things. Be rebellious.

What if we ignore the upgrade craze?

Fixing is smart. Things last longer and the money stays in your pocket.

What if we fix it instead of throwing it away?

Use your imagination to transform what is commonplace into something new.


What if we customize it before we get bored and get rid of it?

 What if you're a genius at fixing things?

The Circular Movement is a multi-sectoral initiative that brings together people and organizations committed to spread the concept of the Circular Economy. We seek to guide how to make the transition from a linear to a circular economy. Our tools are education and culture, encouraging the sustainable development of new processes, products and attitudes to live in a society without garbage. Let's create together a world without waste!

Muti montando num copo de plástico de fazendo o sinal da paz

Stay up to date on the news of the Circular Movement, useful content and practical tips on how to build a world without trash!

Subscribe to our newsletter

The Circular Economy stimulates changes throughout the extraction, production, consumption, and disposal chain, aiming to enhance the natural resources already in circulation, support the regeneration of ecosystems, reduce waste generation, and create socioeconomic development opportunities.

In this way, the Circular Economy, directly or indirectly, contributes to achieving the targets of the 17 United Nations Sustainable Development Goals.

Objetivos de desenvolvimento sustentável

The Circular Economy contributes to achieving the targets associated with the Sustainable Development Goals.

The Circular Movement and the Sustainable Development Goals (SDGs)

At home, at school, on the street, at work... circular economy can be everywhere and needs all of us. Come learn about it with our materials!

Education

The Circular Economy has inspired many initiatives around the globe. See some of them on our map. Do you also have a circular initiative? Put it on the map!

Initiatives Map

More than an alternative, the Circular Economy is a sustainable and good path for businesses, people and the planet. Come be part of building a world without waste!

Join us

Who does it?

The Circular Movement is a multisectoral initiative that brings together people and organizations committed to disseminating the concepts of the Circular Economy.

At home, at school, on the street, at work… The Circular Economy can be everywhere and needs all of us. Come learn about it with our free materials!

Courses and content

More than an alternative, the Circular Economy is a sustainable and good path for companies, people and the planet. Come be part of building a world without waste!

Join

Let's invent a garbage-free world!

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<figure class="image image_resized" style="width:28.17%;"><img src="https://storage.googleapis.com/movimento_circular/strapi-v4/reciclus_1_1_213a6c2d5b/reciclus_1_1_213a6c2d5b.png" alt="Reciclus" srcset="https://storage.googleapis.com/movimento_circular/strapi-v4/thumbnail_reciclus_1_1_213a6c2d5b/thumbnail_reciclus_1_1_213a6c2d5b.png 154w," sizes="100vw"></figure>Since 2017, Reciclus – Brazilian Association for the Management of Reverse Logistics of Lighting Products – has played the role of managing entity for the reverse logistics of lamps containing mercury in Brazil. The organization operates safe collection, transportation and appropriate disposal in partnership with approved recyclers. Since the beginning of its operations, more than 37.4 million fluorescent lamps have been collected in more than 3,800 collection points made available by Reciclus. Segment Non-profit association. Circularity initiatives In addition to collecting fluorescent lamps (with mercury) and environmentally correct disposal, Reciclus is committed to building Environmental Education. Its efforts focus on the production and dissemination of knowledge, especially for children and young people through the Reciclus Educa Program, which offers free educational materials. In addition, Reciclus also offers a teacher training guide to support them in building their practices and assessments in the classroom. Find out more about Reciclus <a href="https://www.linkedin.com/company/reciclusoficial/">Linkedin</a> <a href="https://www.instagram.com/reciclus.oficial/">Instagram</a> <a href="mailto:reciclus@reciclus.org.br">reciclus@reciclus.org.br</a>

Reciclus

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Circulare

Mars is a private, family-owned company with over 100 years of history and the owner of some of the world's most beloved brands, such as M&amp;M’S®️, OPTIMUMTM️, PEDIGREE®️, RÁRIS®️, ROYAL CANIN®️, SKITTLES®️, SNICKERS®️, TWIX®️, UNCLE BEN’S®️ and WHISKAS®️. The more than 130 thousand employees, in more than 80 countries, are united under the company's Five Principles – Quality, Efficiency, Responsibility, Mutuality and Freedom – working daily to be a positive force for people and the planet, in line with its purpose to create a better world through the way business is done today.&nbsp;Segment Consumer goods Learn more about Mars<a href="https://www.instagram.com/marsbrasil/">https://www.instagram.com/marsbrasil/</a><a href="https://www.linkedin.com/company/mars">https://www.linkedin.com/company/mars</a>