Circular Movement discusses education for the Circular Economy at WCEF 2025

Circular Movement will be present at another key session of the World Circular Economy Forum (WCEF 2025), on May 15. Our ambassador, Prof. Dr. Edson Grandisoli, will be one of the guest speakers at the "Acceleration Session: Circular Economy from Educators to Educators – Preparing More Sustainable Generations," promoted by the São Paulo National Service for Industrial Training (SENAI-SP).

The session will bring together experts to discuss how to integrate the principles of the Circular Economy into education at all levels — from primary education to higher education, including technical and professional training. The meeting will feature lectures, panel discussions, and experience sharing, aiming to inspire pedagogical practices that promote sustainability and prepare future generations for the challenges of a more circular world.

According to SENAI-SP, the goal is to deepen knowledge on the subject, raising awareness and spreading the Circular Economy in school, professional, social, and domestic environments.

"Holding an acceleration session for educators within the World Circular Economy Forum is a concrete way to boost innovative solutions and bring society closer to more sustainable practices. Hosting this event in Brazil is a significant milestone — it shows that the country, through its industry, can lead the transition to a more circular economy by connecting innovation, training, and development," highlights Ricardo Terra, SENAI-SP regional director.

Ricardo Terra, regional director of SENAI-SP. Photo: Courtesy/SENAI-SP

In addition to Prof. Dr. Edson Grandisoli, the session will feature Marcello Luiz de Souza Junior, SENAI-SP Market Relations Manager, and Durval Júnior, Director of the SENAI Ipiranga unit. The program will also include international participation, with Emma Westerlund, Education and Sustainability Designer at Novia University of Applied Sciences; and Carla Rodrigues, Circular Economy researcher at the University of Coimbra — broadening the dialogue with global perspectives on the topic.

For the Circular Movement ambassador, educating for circularity is urgent and a fast-growing trend worldwide. "Basic education plays a central role in shaping citizens with a broader understanding of their role and responsibilities, considering the entire production, consumption, and disposal chain." 

Coordinator and ambassador of the Circular Movement. Photo: Courtesy/Circular Movement

For those interested in learning more about the topic, Movimento Circular offers free courses on Circular Economy. Visit and explore!

The event will be held in a hybrid format, with simultaneous translation into English and Spanish, and is part of the official World Circular Economy Forum program. The in-person session will take place at the Renaissance Hotel in São Paulo, from 9 AM to 12 PM, and is open to the public. Although mainly aimed at educators, the activity is available to all interested participants. To attend, simply register at this link.

Event Info
Acceleration Session – Circular Economy from Educators to Educators: Preparing More Sustainable Generations
Date: May 15, 2025
Time: 9 AM to 12 PM
Venue: Renaissance Hotel – Al. Santos, 2233 – Jardins, São Paulo – SP, CEP 01419-002
Format: Hybrid (in-person and online)
Language: Portuguese, with simultaneous translation into English and Spanish
Free registration: https://senaisp.org/SessaoAceleracaoWCEF 

More Movimento Circular at WCEF 2025

Additionally, on May 16, Circular Movement is co-organizer of the “Acceleration Session 3: Circular Experience – Hands-On Workshop,” which is part of the Circular Day within WCEF2025. The event will take place from 2 PM to 5 PM, at the InvestSP headquarters, with free participation upon registration. The activity will bring together experts, companies, and public sector representatives to discuss and apply Circular Economy solutions in daily life and business, in partnership with Dow (our pioneering partner), Scania, and Indústria FOX.

*This text was automatically translated using artificial intelligence and subsequently reviewed. However, minor differences may still exist when compared to the original version in Portuguese.